Our mission
Our piko. Our ʻohana. One Hawaiʻi.
Digital Piko exists to connect the greater Hawaiian community — kamaʻāina at home in the islands and those of us scattered far from them. Wherever you are, your piko is here. Our roots connect us.
Net profit is revenue remaining after product, fulfillment, shipping, payment-processing fees, taxes, and necessary operating costs. Those costs may include customer support, technology, and reasonable staffing.
Why this matters
Hawaiian families are being priced out of their own ʻāina.
For generations, kānaka maoli and local families have called these islands home. Now Hawaiʻi has the highest cost of living in the United States, and the math no longer works for the people who built this place. Keiki who grew up here graduate, look around, and leave — not because they want to, but because there’s no path that lets them stay. In 2010, 55% of Native Hawaiians still called the islands home. By the 2020 U.S. Census, just 47% did. More of us now live on the mainland than at home.
Whole ʻohana — Hawaiians who would be home if they could be — are scattered across the mainland and the world, missing the slack-key on a Friday night, the smell of plumeria after rain, the feel of standing in a place where everyone knows where you’re from.
We can’t fix all of that. We try to do three things, well.
What we do
Help keiki get started100% of Digital Piko’s net profit supports Hana Lima Youth Foundation — helping Hawaiʻi’s young people explore skilled trades and prepare for an apprenticeship that can lead to a life-sustaining career at home.
Make pieces for everyday lifeWear where you’re from. Made for Aloha Friday, family celebrations and everyday life here.
Make room to talk storyTalk Story and Island Happenings host the conversations and share the cultural pulse of the islands — wherever you are.
About Hana Lima Youth Foundation
Helping Hawaiʻi’s young people discover the possibilities of working with their hands and prepare for a skilled-trades career at home.
HLYF’s developing pathway begins in eighth or ninth grade, helping students explore trades and prepare to apply and interview for an apprenticeship in a trade they choose. Shop Cluster is its first initiative: bringing schools, students, and trade professionals together around a real project.
Schools and qualified trade professionals provide instruction and technical supervision. HLYF helps with applications, paperwork, interview preparation, recommendations, and references grounded in Shop Cluster and contractor work experience. HLYF does not train or place students. Apprenticeship programs make their own admission decisions and provide formal trade training. School and industry relationships are being developed; formal partners will be announced as agreements are confirmed.
Hana lima. Work of the hands. So our keiki can thrive here for generations.
Hana Lima Youth Foundation is a Hawaiʻi 501(c)(3), EIN 41-2734590. See HLYF’s Progress page for current governance and program-development updates.
Wear where you’re from. Fund where they stay.
Every shirt, every hat, every piece is a connection — to home, to ʻohana, and to the keiki who could thrive in the trades if someone opens the door.
Shop the Drop